Digital Marketing Curriculum

 

Master Digital Marketing in Just Three Months at Masawda Service Digital Marketing Institute

Why Choose Masawda Service Digital Marketing Institute?

Masawda Service Digital Marketing Institute offers a comprehensive three-month digital marketing curriculum designed to equip learners with in-demand skills and hands-on experience. Our structured program ensures mastery of essential digital marketing strategies, tools, and techniques, making you job-ready and proficient in the industry.

Month 1: Foundation and SEO Mastery

1. Digital Marketing Strategy & Introduction (Week 1)

  • Overview of Digital Marketing
  • Traditional vs. Digital Marketing
  • Importance of Digital Marketing
  • Career Opportunities in Digital Marketing

2. Keyword Planning (Week 1)

  • Understanding Keywords & Their Types
  • Keyword Research Tools (Google Keyword Planner, Ahrefs, SEMrush)
  • Long-tail vs. Short-tail Keywords

3. SEO On-Page Optimization (Technical SEO) (Week 2)

  • Introduction to SEO
  • Meta Tags, URL Structuring, Header Tags Optimization
  • Image Optimization & Schema Markup
  • Mobile SEO & Page Speed Optimization

4. SEO Off-Page (Backlink Building) (Week 3)

  • Importance of Off-Page SEO
  • Backlink Strategies (Guest Posting, Blog Commenting, etc.)
  • Directory Submission & Social Bookmarking
  • Forum & Q&A Sites for Backlinking

Month 2: Social Media & Content Marketing

5. Facebook & Instagram Marketing (Week 4)

  • Setting Up Business Pages
  • Content Strategy & Posting Schedules
  • Facebook & Instagram Ads
  • Analytics & Performance Monitoring

6. Twitter Marketing (Week 4)

  • Profile Optimization
  • Twitter Ads & Hashtag Strategy
  • Engagement & Growth Strategies

7. LinkedIn Marketing (Week 5)

  • Personal & Business Branding
  • LinkedIn Ads & Outreach Techniques
  • Lead Generation Strategies

8. Quora & Pinterest Marketing (Week 5)

  • Answering Strategies & Lead Generation on Quora
  • Pinterest for Business Growth & Traffic Generation

9. Email Marketing (Week 6)

  • Email Campaign Creation
  • Drip Campaigns & Automation
  • List Segmentation & Optimization

10. Content Marketing (Week 6)

  • Blog Writing & Optimization
  • Content Strategies for Engagement
  • Case Studies & Storytelling Techniques

11. Google Search Console & Reporting (Week 7)

  • Setting Up Google Search Console
  • Error Identification & Fixing
  • Performance Tracking & Insights

12. Google Analytics GA4 (Week 7)

  • Setting Up GA4 Account
  • Tracking Website Performance
  • Analyzing Audience & User Behavior

13. Google Tag Manager & Bing Webmaster Tools (Week 8)

  • Tracking Custom Events with GTM
  • Bing SEO & Setup
  • Monitoring Website Traffic from Bing

14. SMS & WhatsApp Marketing (Week 8)

  • Bulk SMS Campaigns & Optimization
  • WhatsApp Business API Usage

Month 3: Advanced Digital Marketing & Advertising

15. ORM (Online Reputation Management) (Week 9)

  • Brand Reputation Monitoring
  • Handling Negative Reviews & Crisis Management

16. Canva & Video Editing (Week 9)

  • Graphic Designing with Canva
  • Video Editing Basics Using Filmora

17. Competitor Analysis (Week 10)

  • Identifying Competitors & Their Strategies
  • SWOT Analysis of Competitors

18. SEO Tools & Audit Reporting (Week 10)

  • Best SEO Tools (SEMrush, Ahrefs, Moz, etc.)
  • Website Audit Techniques

19. Introduction to PPC (Week 11)

  • Understanding Pay-Per-Click Advertising
  • Benefits of Google Ads & PPC Marketing

20. Google Ads Account Setup (Week 11)

  • Creating & Setting Up Ad Accounts
  • Google Ads Dashboard Overview

21. Search Ads (Week 12)

  • Creating & Optimizing Search Ads
  • Keyword Match Types & Ad Extensions

22. Display Ads & Mobile Ads (Week 12)

  • Designing Effective Display Ads
  • Mobile Advertising Strategies

23. YouTube & Video Marketing (Week 12)

  • YouTube Channel Optimization
  • YouTube Ads & Monetization Techniques

24. Shopping Ads (Week 12)

  • Google Shopping Campaigns
  • Optimizing Product Listings for Maximum ROI

Benefits of Learning at Masawda Service Digital Marketing Institute

  • Hands-on Training with Live Projects
  • Industry-Relevant Curriculum Covering In-Demand Skills
  • 100% Job Assistance & Certification
  • Experienced Mentors & Practical Workshops

After 3 Months – What You Can Achieve?

  • Master Digital Marketing with Practical & Theoretical Knowledge
  • Get Certified and Ready for Freelancing or Jobs
  • Gain Hands-on Experience in SEO, PPC, SMM, & Content Marketing
  • Work on Real-World Projects & Build Your Portfolio

Ready to Start Your Digital Marketing Journey?

Enroll Today at Masawda Service Digital Marketing Institute and accelerate your career in just three months!

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